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How a Well-Designed Website Can Help You Find Customers

4 out of 10 people will stop engaging with a website if the content or layout is unattractive. Today, competition is stiff in every industry, and companies are deploying sophisticated marketing strategies to woo customers. Even with a modern fleet of luxurious and cozy limos, professional chauffeurs and excellent customer service, our company’s marketing efforts cannot be enough to help us remain competitive if our website isn’t in great shape.

Whether you are an established business or a startup, a great website is an invaluable asset. It not only helps you build credibility, but it also attracts clients and provides them a convenient and easy-to-use platform to purchase a product or book your services. We at Dream Limousine have enlisted Formcode Design Group to help us design a site that our visitors love to use and interact with. Here are some web design tactics that we use to win over customers.

Aesthetically Appealing

Every business should strive to have an eye-pleasing website. This is true since visitors judge your website by its cover. The typical user takes less than a second to decide whether or not they like your website. If they don’t like your site, they won’t stay long enough to check out what you offer.

To avoid losing customers because of a dull design, you need to boost the visual appeal of your site. Some of the most effective ways that we use to grab our visitor’s attention and create a good first impression include; embedding our content with relevant images e.g., displaying different limos pictures, playing around with different fonts for headers and texts, using white spaces between paragraphs, and combining various colors and shapes.

Easy to Use Interface

The user interface is directly related to user experience. If site visitors struggle to find their way around your site, they are unlikely to continue looking for what they want. While you may be tempted to have an elaborate design, a simple design is what most customers prefer. Therefore, avoid cluttering your site with too much information.

Instead of cramming all information in a small space, you can spread out the information across your site by creating a home, about us, services, special deals, testimonials, and contact page. The colors, layout, categories, and graphics shouldn’t obstruct the user from finding and clicking what they want.

Responsive Design

If users have to pinch and zoom your website to view it on their phones, then you could be losing a lot of potential customers. A large chunk of customers use their mobile devices to access the internet, and they expect websites to be usable on their hand-held devices. Our website’s responsive design can transition from desktop to laptop to tablet to phone screen and still maintain it’s design integrity.

Engaging and Enticing Content

Great content has the power to generate leads, spark interest in your product or services and increase conversion rates. When developing your content, make sure it is relevant to the audience, and easy to skimp through and understand. To engage visitors, you can add videos, animated GIFs, quizzes, and smart facts.

To craft quality and engaging content, you need to know your audience. For instance, our company understands the type of clients who seek limos. Therefore, we tailor our content to specific customers. We have personalized content for individuals who are looking for classy limo rides for celebrations and content for customers looking for luxurious transport for formal events.

Bottom Line

Even if you have a great product, it’s hard to market it if your website design is poor. Luckily, there are many website design techniques that you can use to acquire and retain customers. For a more professional site, you can join hands with web design experts like Formcode Design Group.

If you have a celebration around the corner and you are looking for a trendy and elegant limousine, contact us anytime, and we will make your event feel special!